The Art of Dissuasion

So what is 'The Art of Dissuasion'?

For years now those that swim in these 'sales and marketing' waters will have no doubt been exposed, and possibly, studied what has become known as 'The Art of Persuasion'. Quite simply the art of persuading someone to get what you want and which is something I wholeheartedly subscribe to and have been a student of for the past decade.

However...

I've noticed over these past couple of years how this market has become totally flooded with books, CD's and DVD's [mine included] all centred around one point. That singular point was persuading someone to take what you had, to buy your products, use your services or to take on your ideas.

"Fine", you might think however, is that the only way to enable someone to take on aboard and accept what you are offering?

'The Art of Dissuasion' approaches this subject from a completely different angle and utilises the very principles that 'persuasion' promotes but often forgets to employ due to our natural human instincts.

Cinema Anyone?

Take this very real example for instance...

You've just seen the trailer to a blockbuster film that you are now dying to see. So, not to look like a 'Billy No Mates' [UK Phrase] you would like one of your friends to come along saving you the embarrassment of asking for a "ticket for 1 please".

Now, on meeting this friend, how are you going to go about 'Persuading' them to the cinema on a Friday night?

• Tell them how 'Good' the trailer looks?
• Tell them others have seen it and thought it was 'Amazing'?

What if they already have something else planned? How would this change you persuading skills?

• Offer to pay for them?
• Suggest a non-alcoholic beverage before or after the show?
• Offer to pick them up and drop them home?
• Maybe suggest that their other engagement came along too?

What's The Common Theme Here?

Notice how ALL of the above 'temptations' or 'attempts to persuade' are focused on one point. That specific point is how that person is going to GAIN from accepting or the PLEASURE they will experience by agreeing to your invite.

But Wait...

Haven't we been told for years now that the framing of LOSS and FEAR is far greater than that of PLEASURE and GAIN? Well yes, we have but unfortunately human nature and our natural instinct will always prevail because let's face it, we typically don't have the time to always structure a 'Pitch' around asking someone to come to the cinema with us.

It's EXACTLY the Same With Your Clients

I want you to just think for a minute about how you frame your current sales or persuasion messages? Are the coming from the Pleasure/Gain angle or from the Fear/Loss?

An exercise I always get senior management to do is contained in the video below... Give it a go and you'll be amazed at what you find.

Interesting right?

The Art of Dissuasion

The Art of Dissuasion is all about [framing] your product, service or ideas AWAY from that of competitors which enables your prospects to clearly identify the true differentiators between you and not force them to chose purely on price!

To be continued....

The Differentiation BluPrint - 'The Art of Dissuasion' [CD & Bonus DVD Business Acceleration Programme]

FACT:  Your prospects are bombarded with many more competing sales offers than at any other point in history. So the question is: How do you become their ‘MUST HAVE’ company to do business with?

The Differentiation BluPrint ensures that your proposals are not only the STAND OUT choice but you eradicate all of your competitors on route!

This 4 CD audio & Bonus DVD programme is a step-by-step walkthrough of this 3 step model that has proven to utterly compel your prospects to purchase from you with astonishing conversion rates of over 78% when employed against your competitors.

“... I’d normally feel uncomfortable in making such a huge claim, however IF your competitors get hold of the ‘Differentiation BluPrint – The Art of Dissuasion’ before you do, then ultimately no matter what industry you are in, you WILL lose out onbusiness to those competitors thatemploy it!” Gary May – Founder of Salesology

Why Choose 'The Differentiation BluPrint - The Art of Dissuasion'

Are you fed up with losing profitable orders or contracts to your closest competitors? If so then this 3 step model will be of paramount importance to you because it will effectively and ethically ensure your competitors products and services pale into obscurity when measured against you and your company when using the Differentiation BluPrint.

The Art of Dissuasion is a brand new and unique way of framing and understanding the core differentiators between you and your industry competitors, why your prospects currently cannot identify you as their ‘MUST HAVE’ company to do business with, and details with amazing accuracy as to why your prospects are making their buying decisions purely on price! 

WARNING:

What’s included:

CD 1 – How Different ARE You Really?

•          Your Current USP’s & Reasons to Buy
•          What Emotions Do You Instil?
•          What Values Are You Showing?
•          The Dangers of Unanswered Questions

CD 2 – You’re NOT What You Think You Are

•          Glass Half Full or Half Empty?
•          What is Your Company NOT?
•          What Does You Company NOT DO?
•          The Implications Are Massive!

CD 3 – The Guiding Persuasion & Influence Strategies

•          Induce A Desire for Them to Say Yes
•          Increasing The Contrast Between Proposals
•          Reduce Prospects Buying Resistance to Zero
•          The Considerations Check List

CD 4 – The Annihilation of the Competition!

•          Winning Face to Face
•          Winning Over the Telephone
•          Turn Objections into Sales Pitches
•          Why You’d Lose if Your Competition Had This

Bonus DVD's - ‘The Complete ‘LIVE’ Video Presentation of ‘The Differentiation BluPrint!’ in Las Vegas [Value £149.85]

’Filmed March 2011 – Watch Gary Deliver ‘The Differentiation BluPrint’ at Kevin Hogan’s Influence & Persuasion Boot Camp 2011 – Las Vegas’

DVD 1 – Bonus ‘LIVE’ Las Vegas Presentation – Part I

• Chapter 1: Step 1 - How Different ARE You?
• Chapter 2:  Step 2 – You Are NOT What You Think You Are

DVD 2 – Bonus ‘LIVE’ Las Vegas Presentation – Part II

• Chapter 1: Step 3 – The Guiding Persuasion & Influence Strategies
• Chapter 2: Step 3 – The Annihilation of the Competition
• Chapter 3: Bonus ‘The 200 Year Old Answer to the Recession’

Own Your Copy NOW for ONLY £197.00